Millennials/Today's Customers and Insurance
Now the largest generation of adults in India ( Over 700 Million) millennials (born between 1981 and 1997) have tremendous sway in the marketplace. Independent insurance agents must learn how to reach and retain younger consumers to remain competitive.
Team ICONIX recently surveyed more than 4,700 insurance customers (including 3,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more.
Drawing on that research, ICONIX GOLD put together the resources below to help independent agents understand millennial customers. This is the first of three reports exploring how agents can effectively attract and serve millennial customers.
WE ALSO PUT TOGETHER THIS SHORT REPORT SUMMARIZING SOME OF OUR KEY FINDINGS: