Millennials/Today's Customers and Insurance
In the digital age, it is absolutely essential for your agency business to have an online presence. Whether it’s a website with proper SEO, a social media page, or a combination of all three, getting your profile or agency online will reap major benefits. Even if you do not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Now the largest generation of adults in India ( Over 700 Million) millennials (born between 1981 and 1997) have tremendous sway in the marketplace. Independent insurance agents must learn how to reach and retain younger consumers to remain competitive.
Team ICONIX recently surveyed more than 4,700 insurance customers (including 3,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more. Even if they willing to take LIC Agency as a career.
Drawing on that research, ICONIX GOLD put together the resources below to help independent agents & agency managers understand millennial customers. This is the first of three reports exploring how agents can effectively attract and serve millennial customers.
WE ALSO PUT TOGETHER THIS SHORT REPORT SUMMARIZING SOME OF OUR KEY FINDINGS: