Designing Your Brand

If you are looking to expand your business and develop your personal or company image, it’s important to craft a strong brand identity. Successful brands are those who creatively and clearly communicate their offerings in design and messaging. A strong brand identity forms the foundation for all your marketing and brand awareness efforts. You might have the best team and services around, but if your branding is not representative of your business authority and expertise, you might struggle to get attention. So, what does your brand say about you?
 

What elements form a brand’s identity?

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Your brand identity consists of your business name, the design of your logo, your messaging, language and tone of voice, and your colors, shapes, and graphics. To choose these elements correctly you should consider your company culture, your mantra, and your value proposition. Of course, your target audience is another key consideration.

Strong brand identity positions you as being trustworthy, reputable, and of high quality. Don’t expect to have these positive associations overnight, however. It takes time to build up a positive brand image. It takes a lot more than running a few advertising campaigns.