THE DIFFERENCE BETWEEN BRANDING AND MARKETING
The concepts of brand and branding have been around for a long time. Marketing has also been around forever. There is often quite a bit of confusion around what branding is and what marketing is. The two terms are often used interchangeably, and we're often asked what the difference is. Before we dive into how branding makes for better marketing, it's important that you understand the difference between the two. Marketing unearths and activates buyers. Branding makes loyal customers, advocates, and even evangelists out of those who buy.