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Sustainable way of Insurance Agency business post COVID-19
Covid-19 will change the way insurance agency business are run, and fundamentally alter business practices.
The Impact of the Coronavirus – Rise of a New Insurance agency business Era?
Today, in such a tough economic & competitive marketing situation it is not easy for LIC Agents & Development Officers to progress and survive at the same speed which they used to do earlier.
40% jump in online insurance sales on Covid-19 lockdown & the trend is growing day after day.
Nowadays, people are more likely to deals with super professional Advisors & consultants over mediocre & more likely depend on Google and other social media platforms in order to make any major decisions regarding products or services. First, they will research you online and then read about your market image.
Modern customers have modern ways to deal with it! Impress them with...
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Impressive Brand Image
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Top-notch Reputation
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Positive Reviews
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Appealing Appearance
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Strong Online Presence
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Exceptional Hold in own Niche
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Loyal Fan base
Get in the limelight with Iconix Gold by getting highlighted in your customers’ eyes. To be on top one must build their own persona according to their customer's specifications. That’s where branding comes in handy.
WHY SHOULD YOU CARE ABOUT OWN BRANDING?
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People have too many choices and too little time.
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Most offerings have similar quality and features.
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We tend to base our buying choices on trust.
BRANDING PROMOTES RECOGNITION
People tend to do business with a person they are familiar with.
If your branding is consistent and easy to recognize, it can help
people feel more at ease purchasing your products or services.
TODAY'S
CUSTOMERS
BEHAVIOR
The Next Generations and Insurance: Understanding Buying Behaviors and Preferences of Younger Adults
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Increased credibility. Think of all of the big names in the insurance agency industry that you know of. You probably automatically perceive them as credible simply based on the fact that they are big, well-known brands. Brand work can help increase your credibility by improving the perception of your business. People buy more from companies/Persons they trust.
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It can make you appear more established. Brand work can make your small business look like a big company, which in turn increases your credibility, which in turn… ok, you get it.
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A sense of stability for your clients. You may not have been in business for the last 25 years, but brand identity work can improve the perception of your business in the eyes of potential clients. Identity goes a long way toward establishing trust.
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To comply with expectations and standards. These days, brand work is no longer optional. Brands are so widely used and recognized that good “branding” and brand standards are expected. Companies that aren't properly branding themselves risk losing market share.
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Increase the value of your business (if you plan to sell). If you present a well-rounded business package, including marketing materials and graphics, your business will look more complete and more attractive to potential buyers. Brands are one of the most valuable assets a company has, as brand equity is one of the factors that can increase the financial value of a business to potential buyers. Many companies put the value of their brand on the balance sheet.
Here are a few of the benefits your insurance business may experience by investing in brand work:
IN ORDER TO BECOME THE
1%
YOU HAVE TO DO WHAT THE OTHER 99% WON'T
Why ICONIX GOLD must have for your Insurance Business?
We help insurance agencies attract clients, deepen engagement, and extract more value from every relationship.
● Best way to make a good impression on your customers
● Reach a large number of audiences with minimum effort and ensure maximum returns
● Digital marketing, best and most effective way to deliver the message
● Create your own brand and image as an Insurance Or Financial Advisor
● Think a step ahead of your competitors and stay updated on market fluctuations
● Be one of those 1 % who became a celebrity of an agent
Our professional team will design the foundation of your &
From Logo to color palate selection ,display photography to content creation , professional visiting card to your profile making , from website to your Digital reputation. A group of 6 professional will work for you .
What Is ICONIX GOLD Plus?
ICONIX GOLD PLUS is a combination of ICONIX GOLD & Your Brands Digital Marketing Process to attract & connect today's customers .
Why Your Insurance Agency Needs a Strong Online Presence
Times have changed. They always do. The world around us is constantly evolving and since the introduction of technology, it is evolving faster than any other time in history.
Consumers today make faster decisions, and they back those decisions up by doing their research online.
In a recent consumer survey, 64% of those surveyed said the Internet was their first stop in doing research before a major purchase.
In another study, it was found that the time between deciding to make a major purchase and actually making that purchase is now only two days, and the ability to do research online is the number one reason.
You may be the best salesperson in the world, but if your potential client has already made their decision online before they ever even talk to you, you will never be able to give your sales pitch.
Where does your agency appear in search results? What do your social media sites look like (if you have any)? Are they kept up to date? Do you have engaging, informative information there? Does your FB & LinkedIn profile reflect the level of professionalism you want to project?
We can guarantee you the majority of technologically savvy consumers are doing these searches before they make a purchase, and soon, there will no longer be a non-technologically savvy consumer.
So, unless you are willing to let your business die out with your current customer base, it’s probably time your agency starts evolving into a modern marketing organization. ICONIX can help you do that.
Choose Affordable Digital Marketing Package for your Agency Business Promotion
Introductory Offer For first 50 online order : Pay for 12 month get 5 month service extra.
Kindly note that Digital Marketing / Social media packages you need to take separately . Only ICONIX GOLD doesn't comes with digital marketing plan .
With ICONIX GOLD
REACH MORE I IMPRESS MORE I BUSINESS MORE
Get in touch with us
Corporate Office : PS Arcadia Central .
4A , Camac Street . Level - 9 . Kolkata - 700016