We exist to help individual Insurance agents & Development Officers succeed. On Iconix Gold, we share actionable insights, practical advice and agency success stories to help agents thrive today and evolve to take advantage of new opportunities in the future.
Todays customers & insurance
Customers
behavior
The Next Generations and Insurance: Understanding Buying Behaviors and Preferences of Younger Adults
How To capture modern customers & Grow your business with time ?
Our survey highlights that as agents push for more growth, they want to do more marketing, and less maintenance. At the top of agents’ “must-do” lists are marketing investments and campaigns.
IN ORDER TO BECOME THE
1%
YOU HAVE TO DO WHAT THE OTHER 99% WON'T
Why ICONIX GOLD must have for your Insurance Business?
With the Service industry blooming and adding new independent agents each day to its growing force, Insurance agents are facing a stiff competition in the present market scenario. One of the best ways to stand out your Insurance Business in this competitive market is to create a strong personal brand. A big part of achieving strong brand recognition is gaining consistent exposure. Having a personal brand and a reputation around it is important. Without it, you’re more like white noise to your customer, and over time you will soon fade out.
THINGS TO HAVE IN ICONIX GOLD. CHECK THIS VIDEO
What Is ICONIX GOLD Plus?
ICONIX GOLD PLUS is a combination of ICONIX GOLD & 5 Major process to attract & connect today's customers for your insurance & investment business
5 process to Attract Today's Customers
1. Hybrid Presence: Enhance tradition with technology
Just because millennials and Gen Z grew up during the Fourth Industrial Revolution – also known as the Digital Age – insurance Agents don’t have to abandon their brick-and-mortar stores or the traditional practices that got their businesses where they are today. While using technology and staying connected and informed in as many ways as possible is inherent to these younger generations’ nature, they are still social beings who seek trusted advice face-to-face. The key is to enhance long-established human relationship building with the convenience and instant service technology provides.
2. Customer Experience: Being good is no longer enough
Customer experience is today’s new battleground in the acquisition and retention of millennial's and Gen Z. Life for both of these generations has been one of instant gratification. They’ve become accustomed to getting what they want, whenever they want, from any device. Don’t expect these generations to wait three days for a quote or until morning to make a policy change. Today’s younger generations will take their business elsewhere and provide feedback about their brand experiences instantly online to thousands of people. The key is to deliver personalized service and access to information in real time across multiple channels.
3. Omnichannel Service & Digital Presence: Be there 24/7
Millennial and Gen Z consumers are may searching you & your service 24/7 . These always-on consumers expect omnichannel service in real time via whatever channel they choose be it in person, phone, website, Google Search or through social media . To win and retain millennial's and Gen Z consumers, Individual Insurance Agents must equipped with these marketing methods & offer these generations the freedom to interact with your businesses anytime, anywhere with access to insurance information's at their convenience.
4. Search and Reviews: Show up
When millennials and Gen Z need answers, they go online and search engines are their first stop. To be found, insurance providers must implement a search engine optimization (SEO) strategy. In addition to appearing at the top of search engine results pages (SERPS), web content must be mobile-friendly. Younger adults, especially Gen Z who grew up carrying the internet in their pockets on a smartphone, are extremely comfortable using phones to browse the internet and expect the experience to on par with personal computers. Another consideration is user-generated content (UGC). Compared to the generations before them, millennials and Gen Z are less trusting of brands. Instead, they tend to trust individuals, which makes review sites with UGC an extremely important channel for insurance providers to pursue. Given that 85% of consumers trust online reviews as much as personal recommendations, it’s imperative for insurance providers to create and maintain a process that encourages customers to leave online reviews.
5. Who Are You ? Tell your story
Exposed to between 4,000 and 10,000 brand messages every day, consumers in general have become increasingly skeptical of advertising. However, that skepticism is even greater among millennials and Gen Z. The days of the hard sell are over. These generations are tired of being sold to and have a high distrust of advertising and overly polished brands.
Instead, they seek authenticity and transparency, and tend to champion brands that share their values. Every business has an origin story. This, combined with the core mission of an insurance business – to protect what matters most in people’s lives – are the key ingredients of a very powerful narrative. By sharing this heritage and sense of purpose, insurance providers can humanize the brand, leading to enhanced trust and more meaningful relationships with today’s younger generations.
Not sure how you are going to find time to do all this? maybe it is time to...
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