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4 Insurance Agency Marketing Trends You Need To Know In 2021

Updated: Jun 13, 2021

Insurance Agency marketing is all about marketing the insurance service to attract more customers, which leads to profit generation. An insurance agency survives and thrives in the competitive market with innovative insurance marketing techniques. The marketing concept of an insurance agency business revolves around its expansion. In addition to this, insurance agents are the ones that lag when it comes to adapting to the latest change in marketing. As a result, you need to know about the newest trends in online insurance marketing. It is indeed a steep challenge to find an audience that is likely to click on your advertisement online, as online marketing is a pretty comprehensive and detailed process that takes a fair bit of time to learn.

To guide you and the insurance agency brands with the latest insurance marketing trends, we have come up with our list of top 4 trends which every professional agent needs to implement

in their work.

1. Personal Branding

Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent?

Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients.

Many different factors contribute to a personal brand, from the way that you communicate online & offline to the types of stories you tell. It can also incorporate visual variables,

such as the photographs you publish and the types of graphics you use.

Check branding for a better idea.

2. Having a Professional Agency Website

Here we are talking about a proper, well designed & well-developed agency website,

not at all an e-card or some fake one-page web link.

Your Website will help you to get More Leads & Customers.

An effective website can generate leads for your business 24 hours a day.

Most customers are looking online for information that will help them make smarter buying decisions. In fact, according to a recent survey (during the COVID-19 pandemic), 88% of consumers will research product or service information before they make a purchase. This buying behaviour trend emphasizes the importance of a website for today’s businesses.

Another important thing is how many people in your area know about you, you need a

a place to showcase your expertise, your experiences, and your achievements for your

insurance Agency Business.

3. Social Media Marketing

Social Media is free, but social media marketing is not free.

Connect maximum people in less time through proper social media marketing.

Social media is essential now these days (due to covid-19 second wave in India). Let us begin with the straightforward fact that your agency business needs a social media presence. Social media has a significant impact on how an agency communicates with its audiences. Earlier, agents had to travel long distances to target their audiences. Unfortunately, it would cost a lot rather than impacting the audiences. Social media is very important for a business now, these days.

Social media has transformed the business by :

· Allowing agency to get in front of the targeted audiences.

· Changing the way agency businesses communicate with their audiences.

· Replacing Business Cards by popping up.

· Making it easy for the businesses to provide value to asking anything from a prospect.

It is a fact that 3.5 billion people, about half of the world’s population are on social media daily, it’s not surprising that 73% of marketers agree that social media is somewhat beneficial in their business strategy. About 54% of the customers use social research products. It is also a fact that your social media does not impact your business overnight, which shows investing in social media, is useful for the company.

Building a presence takes years. It does not matter if you run a small business or a shop social media platforms help you to connect with your customers, increase awareness, and boost your brands, and sales. Social media is essential for business now. Digital Marketers play a significant role in the marketing and promotion of the company. The Digital Marketing platform has become broad due to COVID -19 pandemic. Social media is very much important for growing any business.

4. Automation Will Lead the Marketing

With AI, an Agent can masquerade himself as a small team running the insurance business. The use of Chatbots, which are developed using AI (Automatic Intelligence) technology, can learn human behaviour and provide appropriate answers to customer queries without any human intervention. AI will recognize the customer pattern and help website developers and marketers make their lead cycle more efficient and small. Each year, insurance agencies (those who are having a proper digital presence) lose lots of opportunities. 99.9% of website visitors leave the page without giving any personal information. Either you need to add a human-based chat system 24*7, which is not practical & not economical for the long run.

ICONIX AI-based Chatbot will help you to connect with every website visitor, as a result, it will give you a high amount of leads.


The latest trends emerging in insurance marketing need to be implemented correctly, and for that, every insurance agency needs a reliable insurance marketing agency such as ICONIX GOLD to yield a more significant ROI and allow Agencies to have a better sales opportunity.

On the other hand, agencies need to be open-minded to follow the latest trend; you need to be ready for your business changes if you want to stay in the market and get profits out of it. There are so many new technologies coming in to change the insurance market landscape the company owners need to implement these technologies as soon as possible for better results.

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