Covid -19 has brought the digital future forward
Covid-19 will change the way insurance agency business are run, and fundamentally alter business practices.
Today, in such a tough economic & competitive marketing situation it is not easy for MDRT Agents & Development Officers to progress and survive at the same speed which they used to do earlier.
40% jump in online insurance sales on Covid-19 lockdown & the trend is growing day after day.
Here’s a secret - most MDRT Agent's & Development Officers do not use digital marketing effectively.
They say things like:
My growth comes from word-of-mouth recommendations;
My practice is all referral-driven;
So I don’t focus on digital channels;
But the truth is; your prospects’ behaviors are changing. We’re living in an increasingly digital world – one where people’s expectations are being shaped by companies like Amazon, Google, Uber, Swiggy, and Zomato. Used to with Zoom meetings, online classes to maintain Social Distance. A world where people have access to unlimited information and expect to get their questions answered online, without needing to talk to a person. This means that the way you deliver financial advice – and especially how you grow your business – must change too.